Cookie Policy

This Cookie Policy explains how SHARD GUEST HOUSE S.R.L. (hereinafter referred to as “Shard Boutique Hotel”, “we”, or “the hotel”) uses cookies and similar technologies on the website www.shardboutiquehotel.ro to enhance the visitor experience, for statistical analysis, and for advertising purposes.

1. What are cookies

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the site to recognize your device and remember information about your preferences, visit history, or actions performed on the website.

Cookies do not contain direct personal data (such as name or email) but may associate a unique ID that, when combined with other information, could become identifiable.

2. Types of cookies used

The website www.shardboutiquehotel.ro uses several types of cookies for different purposes:

Essential cookies
Required for the proper functioning of the website. They enable navigation and basic features (e.g., booking module, contact forms, session saving).
Without these cookies, the site may not function properly.

Performance and analytics cookies
Collect anonymous information about how visitors use the site (pages visited, duration of the visit, errors encountered).
These data are used exclusively to improve site content and functionality.
Examples: Google Analytics, Google Tag Manager.

Marketing and advertising cookies
Help us deliver personalized content and relevant ads based on user interests.
Examples: Facebook Pixel, Meta Ads, Google Ads Remarketing.
These cookies may track user activity across other websites to tailor advertising messages.

Functional cookies
Allow the website to remember your preferences (language, region, display settings) for a more personalized experience.

3. Third-party cookies

Some cookies are set by external services used for analytics, marketing, or specific functionalities, such as:

  • Google Analytics / Google Tag Manager – analyzes user behavior and site traffic.

  • Meta (Facebook) Pixel – measures ad performance and visitor behavior from Facebook/Instagram campaigns.

  • 5stardesk platform – required for the booking module and payment processing.

  • YouTube / Vimeo (if videos are embedded) – for media playback.

Shard Boutique Hotel does not control these third-party cookies.
For more details on how they handle data, please consult their respective privacy policies.

4. Cookie lifespan

  • Session cookies: stored temporarily and deleted automatically when you close your browser.

  • Persistent cookies: remain stored on your device for a defined period (usually between 1 day and 24 months) or until you delete them manually.

5. Cookie consent

When you first access the website, a consent banner appears explaining the types of cookies used.
By continuing to browse or clicking “Accept,” you consent to the use of cookies in accordance with this policy.

You may withdraw your consent at any time by changing your browser settings or using the “Cookie Settings” link available on the website.

6. How to manage cookies

Most browsers allow you to control cookies through their settings. You can:

  • block all cookies;

  • accept only specific types;

  • delete existing cookies.

Useful instructions can be found here:

If you choose to disable certain cookies, the website may not function properly, or some features (such as online booking) may become unavailable.

7. Data collected through cookies and their protection

Information collected through cookies is treated as anonymous data but may become personal if combined with other voluntarily provided information (e.g., through the booking form).
Shard Boutique Hotel handles such data in accordance with its Privacy Policy and the security measures required by GDPR.

8. Changes to this Cookie Policy

Shard Boutique Hotel reserves the right to update this policy in line with legal or technical changes.
The updated version will be published on this page, with the date of the latest revision.
We recommend checking this section periodically.

9. Contact

For any questions or requests related to the use of cookies, please contact us at:
📧 hello@shardboutiquehotel.ro
📞 +40 752 535 491
🏠 Str. Curcanilor, No. 86, Brașov, Romania